Google has recently augmented their mapping solution by adding My Maps, a service that allows users to take a base Google map and add points, lines and polygons to it. Presumably this is a way to compete with some of the more advanced mapping solutions provided by Ask and Microsoft.

Both Microsoft's and Ask's mapping platforms are riddled with ultra cool features, are they just for show to try to one up the othe companies or are they real useful features.

Please share your thoughts here on what mapping features you like best and what features you would love to see.